A new Prize for Qivive!
Qivive was awarded the Corporate Design Prize in the category Redesign. The relaunch of the law firm has thus also been successful in visual terms.
The renaming of the law firm Kühl Rechtsanwalts GmbH (founding partner of Epp & Kühl) to Qivive Avocats & Rechtsanwälte, which was carried out after giving up the common brand Epp & Kühl, was awarded this year's Corporate Design Prize.
The new name conveys the values developed during the brand relaunch. At the same time, the name and the progressive design of the logo underline the dynamics and modernity of the law firm, which wants to distinguish itself from overly conservative business law firms. The new name and brand is not only supposed to stand for bilingualism but also for competence, the two countries France and Germany and for working in two legal systems. The law firm is given a name that comes from French, was Germanized and stands for mindfulness. The corporate design was developed by the agency Jäger & Jäger.
Managing Partner Dr. Christophe Kühl: "We are all very happy about the award, which crowns a long creative process. We identify ourselves 120 % with the new name and logo, which was also enthusiastically received by our clients. For us, the redesign of our brand is the starting signal for a continuous modernization of the law firm in which we will offer new product lines and solutions for our clients that are more up-to-date, more efficient and at the same time more sustainable".